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Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: La Liga, Man City and Visa
September 23, 2026
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Partnership Playbook: Sport finds more room for sponsors
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Partnership Playbook: Liverpool’s next shirt deal
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Partnership Playbook: FIBA turns VR into a courtside seat
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Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
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Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
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Basketball
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Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
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Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
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March 4, 2026
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Football
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Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
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Basketball
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Football
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Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
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Partnership playbook: Globant, hummel, GSK and more
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