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Partnership Playbook
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: La Liga, Man City and Visa
September 23, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Sport finds more room for sponsors
September 9, 2026
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Liverpool’s next shirt deal
September 2, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: FIBA turns VR into a courtside seat
August 26, 2026
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Data, deals and DUDE Wipes
August 5, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
partnership playbook
BREAKING
Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Partnership playbook logo
BREAKING
Football
Time to read: 5 min
Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
Partnership playbook logo
BREAKING
Partnership Playbook
Time to read: 7 min
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
October 29, 2025